Psychology of Color Infographic
One of the things we graphic designers consider is how color is perceived by our audiences. To both the client and the client's target audience.
Using the wrong color will send the wrong impression and message.
So today we to you an infographic that will guide you through choosing the right color for the job.
This topic of psychology of color reminds me of one of my favorites songs by the late great Jimi Hendrix "Bold as Love" which has the following lyrics:
My red is so confident he flashes trophies of war,
And ribbons of euphoria
Orange is young, full of daring,
But very unsteady for the first go round
My yellow in this case is not so mellow
In fact I'm trying to say it's frightened like me
And all these emotions of mine keep holding me from, eh,
Giving my life to a rainbow like you
There you have it, to recap.
Reds are for drawing attention and depicting power and passion.
Oranges are friendly, energetic and moving.
Yellows are cheerful and are good for designs that are aimed towards the youth.
Green is all about calmness, rejuvenation, healing, stability and affluence.
Blue is spiritual, corporate and business-oriented.
Purple is noble and abundant. Darker shades are good for expressing wealth and luxury while lighter
shades are awesome for the spring season and romance.
Blacks communicate power, elegance and modernity.
Greys express neutrality and calmness.
Whites vibrates clarity and cleanliness.
For browns, Cream depict calmness and luxury. Beige is about conservatism and purity. And lastly brown is about reliability and a mark of experience in the industry.
Then I like how this infographic ended with a sample of how some famous websites used this psychology of color in their branding. It might be worth mentioning that if you have thoughts of aligning your product with some of the websites in that list, to take note of the colors they use.
Do type down below your thoughts and comments about the this infographic and hit comment.
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