Color and Purchase Decisions
Today we share with you an awesome infographic by Kissmetrics about how Colors affect our purchasing decisions.
Whether you choose to work with us with your graphic design needs or with other graphic designers or you choose to do it yourself.
This infographic will inform you as to what colors to use in your ecommerce site, packaging design or new product.
1) The first part of the infographic tells us about what the statistics say about the importance of visuals and colors in purchasing decisions.
2) Then the infographic recaps as to what these colors are associated to in the minds of the buyers.
3) After that, the infographic goes on to share what types of color different types of shoppers are attracted towards to.
For example, Impulsive buyers can be attracted with the use of bright reds while traditional buyers will be attracted to pastel and light colors like sky blue.
4) Then the infographic goes on to discuss how things an be different in online purchases. That the website's design and aesthetics affect it.
5) And finally goes unto give data about the importance of a fast loading website for ecommerce.
6) And how "Power Words" affect these puchases.
To see what the data results are scroll down and view the infographic
There you have it the awesome infographic that educates us about the use and importance of visuals in guiding our audience to making their purchasing decisions.
Do comment below for your suggestions and comments.
8aqua team
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